Pursuasive Writing
Event Planning
Strategic Branding
Just as Phil Collins always consider himself a drummer first, so, too, does Erin draw strength from writing. For nearly three decades, Erin has focused on wordsmithing. Both for herself and for others, she has written numerous, highly-successful persuasive speeches. She has published editorials, including a weekly column. Erin's experience includes one-sided advertising copywriting, as well as neutral-position reporting. She writes press releases, slogans, newsletters and responses to tough political questions.
Whether it's a four-day, top-tier national event or a single night fundraiser, Erin knows how to layer in the little-extras that make sure everything goes off without a hitch. It starts with planning a budget, then sticking to it! It's also critical to help clients know their limits – not take on too much, especially at the last minute. Unchecked enthusiasm can make the best event flow in the wrong direction. Erin's experience and contacts keep everyone on the straight and narrow, while making guests feel valued.
The Illinois dichotomy that separates urban and rural – Chicago from everywhere else, is more intense in Will County and surrounding territories. Vast change happens in a matter of a mile or two. Visitors from other regions are routinely confused by the City Mouse – Country Mouse Effect. With the help of Erin and her team, clients can best position their brand for the target audience – for themselves, their company and their project.